In a survey conducted in selected Asian countries in 2021 and 2022, the majority of surveyed over-the-top (OTT) users stated they searched for advertised products online after watching an ad on a video streaming platform. Some of the respondents also shared that they made an online purchase after seeing an ad on a video streaming platform.
Leading actions taken after seeing an ad on a video streaming platform among OTT viewers in Asia in 2022
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Leading actions taken after seeing an ad on a video streaming platform among OTT viewers in Asia in 2022
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Magnite. (December 15, 2021). Leading actions taken after seeing an ad on a video streaming platform among OTT viewers in Asia in 2022 [Graph]. In Statista. Retrieved May 27, 2025, from https://www.statista.com/statistics/1332256/apac-actions-taken-after-seeing-ads-on-video-streaming-platforms/
Magnite. "Leading actions taken after seeing an ad on a video streaming platform among OTT viewers in Asia in 2022." Chart. December 15, 2021. Statista. Accessed May 27, 2025. https://www.statista.com/statistics/1332256/apac-actions-taken-after-seeing-ads-on-video-streaming-platforms/
Magnite. (2021). Leading actions taken after seeing an ad on a video streaming platform among OTT viewers in Asia in 2022. Statista. Statista Inc.. Accessed: May 27, 2025. https://www.statista.com/statistics/1332256/apac-actions-taken-after-seeing-ads-on-video-streaming-platforms/
Magnite. "Leading Actions Taken after Seeing An Ad on a Video Streaming Platform among Ott Viewers in Asia in 2022." Statista, Statista Inc., 15 Dec 2021, https://www.statista.com/statistics/1332256/apac-actions-taken-after-seeing-ads-on-video-streaming-platforms/
Magnite, Leading actions taken after seeing an ad on a video streaming platform among OTT viewers in Asia in 2022 Statista, https://www.statista.com/statistics/1332256/apac-actions-taken-after-seeing-ads-on-video-streaming-platforms/ (last visited May 27, 2025)
Leading actions taken after seeing an ad on a video streaming platform among OTT viewers in Asia in 2022 [Graph], Magnite, December 15, 2021. [Online]. Available: https://www.statista.com/statistics/1332256/apac-actions-taken-after-seeing-ads-on-video-streaming-platforms/
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