Advertising revenue Vietnam 2022, by format

Published by
Minh-Ngoc Nguyen
,
Jul 5, 2024
In 2022, linear advertising was estimated to account for 62 percent of the total advertising revenue in Vietnam. Although the budgets for TV ads, the most popular type of this advertising format, had been decreasing in recent years, linear advertising still surpassed digital advertising spending in the country.

Breakdown of advertising revenue in Vietnam in 2022, by format

CharacteristicRevenue share
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Showing entries 1 to 2 (2 entries in total)
Statistic: Breakdown of advertising revenue in Vietnam in 2022, by format

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Release date

June 2022

Region

Vietnam

Survey time period

2022

Special properties

figures are estimates

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Statistics on " Digital advertising in Vietnam "

Other statistics that may interest you Digital advertising in Vietnam

Overview

6

Key indicators

5

Search advertising

5

Online video advertising

5

Social media advertising

8

Consumer behavior

6

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Topics

Digital advertising in VietnamE-commerce in VietnamInternet usage in VietnamSocial media in VietnamStreaming in Vietnam
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