Price is one of the most important factors considered when shopping, especially during the global wave of inflation experienced in 2022. In order to purchase products and services at lower prices, consumers sometimes need to be willing to reach a compromise. That year, over ** percent of consumers in European countries and the United Arab Emirates said they were most willing to sacrifice product quality, the shopping experience, and convenience for lower prices. Interestingly, shoppers in each country were least willing to compromise on retailers' ethical credentials (e.g., policies surrounding diversity and sustainability).
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Alvarez & Marsal . (June 9, 2022). Leading factors consumers are prepared to sacrifice for lower prices in Europe and UAE in 2022, by country [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/1333066/compromises-for-lower-prices-europe-uae/
Alvarez & Marsal . "Leading factors consumers are prepared to sacrifice for lower prices in Europe and UAE in 2022, by country." Chart. June 9, 2022. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/1333066/compromises-for-lower-prices-europe-uae/
Alvarez & Marsal . (2022). Leading factors consumers are prepared to sacrifice for lower prices in Europe and UAE in 2022, by country. Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/1333066/compromises-for-lower-prices-europe-uae/
Alvarez & Marsal . "Leading Factors Consumers Are Prepared to Sacrifice for Lower Prices in Europe and Uae in 2022, by Country." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1333066/compromises-for-lower-prices-europe-uae/
Alvarez & Marsal , Leading factors consumers are prepared to sacrifice for lower prices in Europe and UAE in 2022, by country Statista, https://www.statista.com/statistics/1333066/compromises-for-lower-prices-europe-uae/ (last visited July 20, 2025)
Leading factors consumers are prepared to sacrifice for lower prices in Europe and UAE in 2022, by country [Graph], Alvarez & Marsal , June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1333066/compromises-for-lower-prices-europe-uae/
