According to a survey conducted in December 2021 and January 2022, 81 percent of responding consumers from Singapore said they were "definitely likely" or "somewhat likely" to stop using a brand if it did not personalize their customer experience. That was the highest share among the 12 countries surveyed. Brazil and Colombia followed with 80 percent and 76 percent, respectively.
Share of consumers who said they were likely to stop using a brand if it did not personalize their customer experience in selected countries worldwide as of January 2022
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Share of consumers who said they were likely to stop using a brand if it did not personalize their customer experience in selected countries worldwide as of January 2022
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Twilio. (March 28, 2022). Share of consumers who said they were likely to stop using a brand if it did not personalize their customer experience in selected countries worldwide as of January 2022 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1333314/marketing-personalization-consumer-loyalty-country/
Twilio. "Share of consumers who said they were likely to stop using a brand if it did not personalize their customer experience in selected countries worldwide as of January 2022." Chart. March 28, 2022. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1333314/marketing-personalization-consumer-loyalty-country/
Twilio. (2022). Share of consumers who said they were likely to stop using a brand if it did not personalize their customer experience in selected countries worldwide as of January 2022. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1333314/marketing-personalization-consumer-loyalty-country/
Twilio. "Share of Consumers Who Said They Were Likely to Stop Using a Brand If It Did Not Personalize Their Customer Experience in Selected Countries Worldwide as of January 2022." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1333314/marketing-personalization-consumer-loyalty-country/
Twilio, Share of consumers who said they were likely to stop using a brand if it did not personalize their customer experience in selected countries worldwide as of January 2022 Statista, https://www.statista.com/statistics/1333314/marketing-personalization-consumer-loyalty-country/ (last visited May 12, 2025)
Share of consumers who said they were likely to stop using a brand if it did not personalize their customer experience in selected countries worldwide as of January 2022 [Graph], Twilio, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1333314/marketing-personalization-consumer-loyalty-country/
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