Netherlands: individuals purchasing fashion online by frequency 2021| Statista

In 2021, around 30 percent of Dutch survey respondents stated that they purchased fashion, accessories, and shoes once every two or three months. According to the survey, the most frequently bought category in the Netherlands was fashion. Almost 40 percent of respondents bought fashion products once a month, and over 20 percent two or three times a month.

Share of online shoppers buying fashion, accessories, and shoes in the Netherlands in 2021, by purchase frequency

Characteristic	Fashion	Accessories and jewelry	Shoes
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Release date

March 2022

More information

Region

Netherlands

Survey time period

June 2 to July 16, 2021

Number of respondents

800-1,556 respondents*

Age group

15-74 years old

Special properties

regular e-shoppers

Supplementary notes

The survey involved 23,394 participants across the following European countries: Czechia, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.

* Between 800 and 1,556 participants were interviewed per country. All respondents had purchased physical products from online since January 2021, and received at least one package.

To the question: 'What is the frequency of your online orders for this type of goods?'. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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