In 2022, nearly a ***** of consumers in the United Kingdom answered that they take into consideration whether a product has a free-range label when buying groceries. This was the label with the highest share of consumer consideration. In second place were low sugar/no sugar labels.
Profiles data is nationally representative and weighted by age, gender, education, region, and race.
Method of interview
Online survey
Supplementary notes
Participants were asked: "Which, if any, of the following product labels or certifications do you take into consideration when buying groceries or other items? Please select all that apply. (% of all UK adults)"
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YouGov. (July 27, 2022). Labels considered when buying groceries in the United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/
YouGov. "Labels considered when buying groceries in the United Kingdom (UK) in 2022." Chart. July 27, 2022. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/
YouGov. (2022). Labels considered when buying groceries in the United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/
YouGov. "Labels Considered When Buying Groceries in The United Kingdom (Uk) in 2022." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/
YouGov, Labels considered when buying groceries in the United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/ (last visited June 29, 2025)
Labels considered when buying groceries in the United Kingdom (UK) in 2022 [Graph], YouGov, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1334254/labels-considered-when-buying-groceries-in-the-united-kingdom/
