According to the results of a recent survey conducted in the United States, around ** percent of respondents who recently bought beauty supplies stated that they would be willing to purchase multiple brands. About nine percent of participants said that they would only purchase the same brand as the most recent product they bought.
shoppers who purchased beauty supplies in the last month
Supplementary notes
The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
This question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, how loyal are you to each brand?".
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Provoke Insights. (September 13, 2022). Brand loyalty among beauty supplies shoppers in the United States in 2022 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1334338/brand-loyalty-among-beauty-shoppers-us/
Provoke Insights. "Brand loyalty among beauty supplies shoppers in the United States in 2022." Chart. September 13, 2022. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1334338/brand-loyalty-among-beauty-shoppers-us/
Provoke Insights. (2022). Brand loyalty among beauty supplies shoppers in the United States in 2022. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1334338/brand-loyalty-among-beauty-shoppers-us/
Provoke Insights. "Brand Loyalty among Beauty Supplies Shoppers in The United States in 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1334338/brand-loyalty-among-beauty-shoppers-us/
Provoke Insights, Brand loyalty among beauty supplies shoppers in the United States in 2022 Statista, https://www.statista.com/statistics/1334338/brand-loyalty-among-beauty-shoppers-us/ (last visited July 08, 2025)
Brand loyalty among beauty supplies shoppers in the United States in 2022 [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1334338/brand-loyalty-among-beauty-shoppers-us/
