British American Tobacco saw the revenue of its new category products increase over the past years. The combined revenue of Vuse, glo, and Velo amounted to almost 4.4 billion U.S. dollars in 2024. Vuse is one of the market leaders in the vape e-cigarette market, whereas glo is new brand that works with tobacco heating technology. Velo is a new brand for flavored nicotine pouches.
Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2024
(in million U.S. dollars)
Figures have been converted from GBP to USD with the average exchange rates for 2019 (1,277), 2020 (1.284), 2021 (1.376), 2022 (1.236), 2023 (1,2843), 2024 (1,2781) Figures were rounded to provide a better understanding of the statistic.
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British American Tobacco. (February 13, 2025). Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1334458/new-categories-revenue-of-british-american-tobacco/
British American Tobacco. "Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2024 (in million U.S. dollars)." Chart. February 13, 2025. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1334458/new-categories-revenue-of-british-american-tobacco/
British American Tobacco. (2025). Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1334458/new-categories-revenue-of-british-american-tobacco/
British American Tobacco. "Revenue of British American Tobacco's Vuse, Glo, and Velo Brands from 2019 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Feb 2025, https://www.statista.com/statistics/1334458/new-categories-revenue-of-british-american-tobacco/
British American Tobacco, Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1334458/new-categories-revenue-of-british-american-tobacco/ (last visited May 05, 2025)
Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2024 (in million U.S. dollars) [Graph], British American Tobacco, February 13, 2025. [Online]. Available: https://www.statista.com/statistics/1334458/new-categories-revenue-of-british-american-tobacco/
