In 2020, the food supplements market in Italy generated sales of almost 3.8 billion euros. This statistic shows the distribution of food supplements sales in the country by sales channel. The majority of sales were through pharmacies, with 79 percent. On-line retail accounted for five percent of food supplements sales.
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Distribution of food supplements sales in Italy in 2020, by sales channel
Characteristic
Share of sales
On-line retail
5%
Large-scale retail
8%
Drugstores
8%
Pharmacies
79%
• Pharmacies
79%
• Drugstores 8%
• Large-scale retail 8%
• On-line retail 5%
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Mediobanca. (January 31, 2022). Distribution of food supplements sales in Italy in 2020, by sales channel [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1334732/distribution-of-food-supplements-sales-italy-by-channel/
Mediobanca. "Distribution of food supplements sales in Italy in 2020, by sales channel." Chart. January 31, 2022. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1334732/distribution-of-food-supplements-sales-italy-by-channel/
Mediobanca. (2022). Distribution of food supplements sales in Italy in 2020, by sales channel. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1334732/distribution-of-food-supplements-sales-italy-by-channel/
Mediobanca. "Distribution of Food Supplements Sales in Italy in 2020, by Sales Channel." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1334732/distribution-of-food-supplements-sales-italy-by-channel/
Mediobanca, Distribution of food supplements sales in Italy in 2020, by sales channel Statista, https://www.statista.com/statistics/1334732/distribution-of-food-supplements-sales-italy-by-channel/ (last visited July 15, 2025)
Distribution of food supplements sales in Italy in 2020, by sales channel [Graph], Mediobanca, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1334732/distribution-of-food-supplements-sales-italy-by-channel/
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