How high is the brand awareness of Red Bull in the United States? When it comes to energy drink consumers, brand awareness of Red Bull is at 92 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Red Bull in the United States? In total, 44 percent of U.S. energy drink consumers say they like Red Bull.
What is the usage share of Red Bull in the United States? All in all, 42 percent of energy drink consumers in the United States use Red Bull.
How loyal are the consumers of Red Bull? Around 35 percent of energy drink consumers in the United States say they are likely to use Red Bull again.
What's the buzz around Red Bull in the United States? In 2024, about 44 percent of U.S. energy drink consumers had heard about Red Bull in the media, on social media, or in advertising over the past three months.
Find more relevant information on Red Bull as an energy drinks brand with our in depth Red Bull brand profile in the U.S., additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to energy drinks, which of the following brands do you like?
Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 21, 2024). Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1335430/red-bull-energy-drinks-brand-profile-in-the-united-states/
Statista. "Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2024." Chart. November 21, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1335430/red-bull-energy-drinks-brand-profile-in-the-united-states/
Statista. (2024). Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1335430/red-bull-energy-drinks-brand-profile-in-the-united-states/
Statista. "Red Bull Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Energy Drink Consumers in The United States in 2024." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/1335430/red-bull-energy-drinks-brand-profile-in-the-united-states/
Statista, Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2024 Statista, https://www.statista.com/statistics/1335430/red-bull-energy-drinks-brand-profile-in-the-united-states/ (last visited June 07, 2025)
Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2024 [Graph], Statista, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/1335430/red-bull-energy-drinks-brand-profile-in-the-united-states/
