The expenditure on paid search advertising in Japan amounted to about 1.19 trillion Japanese yen in 2024. It grew by 11.2 percent compared to the preceding year. Paid search advertising, which utilizes the search keywords of users to display related advertisements, is one of the major advertising categories for internet media. Other major categories are affiliate advertising, display advertising, and video advertising.
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Expenditure on paid search advertising in Japan from 2018 to 2024
(in billion Japanese yen)
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Dentsu. (March 12, 2025). Expenditure on paid search advertising in Japan from 2018 to 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 21, 2025, from https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu. "Expenditure on paid search advertising in Japan from 2018 to 2024 (in billion Japanese yen)." Chart. March 12, 2025. Statista. Accessed June 21, 2025. https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu. (2025). Expenditure on paid search advertising in Japan from 2018 to 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 21, 2025. https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu. "Expenditure on Paid Search Advertising in Japan from 2018 to 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2025, https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu, Expenditure on paid search advertising in Japan from 2018 to 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/ (last visited June 21, 2025)
Expenditure on paid search advertising in Japan from 2018 to 2024 (in billion Japanese yen) [Graph], Dentsu, March 12, 2025. [Online]. Available: https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/
