In the first quarter of 2025, Korean search engine Naver was the leading media platform in terms of digital display advertisement value. It ran 2,061 PC display advertisements worth around 52.12 billion South Korean won. Despite being on the lower end in terms of number of display ads run, it was far ahead of its competition in terms of value, likely due to its large brand value. Naver is one of South Korea's biggest online players, with services extending to other fields such as webtoons, payment services, and livestreaming.
Value of digital display advertisements on leading media platforms in South Korea in 1st quarter 2025
(in billion South Korean won)
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Korea Digital Advertising Association. (April 30, 2025). Value of digital display advertisements on leading media platforms in South Korea in 1st quarter 2025 (in billion South Korean won) [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. "Value of digital display advertisements on leading media platforms in South Korea in 1st quarter 2025 (in billion South Korean won)." Chart. April 30, 2025. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. (2025). Value of digital display advertisements on leading media platforms in South Korea in 1st quarter 2025 (in billion South Korean won). Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association. "Value of Digital Display Advertisements on Leading Media Platforms in South Korea in 1st Quarter 2025 (in Billion South Korean Won)." Statista, Statista Inc., 30 Apr 2025, https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
Korea Digital Advertising Association, Value of digital display advertisements on leading media platforms in South Korea in 1st quarter 2025 (in billion South Korean won) Statista, https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/ (last visited May 08, 2025)
Value of digital display advertisements on leading media platforms in South Korea in 1st quarter 2025 (in billion South Korean won) [Graph], Korea Digital Advertising Association, April 30, 2025. [Online]. Available: https://www.statista.com/statistics/1336200/south-korea-display-ad-value-leading-websites/
