When asked if they prefer to purchase produce loose rather than in packaging, U.S. consumers from the Northeast were more likely to agree. ** percent of Northeast consumers prefer loose produce. In the Southern region of the U.S. only about ** percent of consumers prefer loose produce over package produce.
For consumers who prefer to purchase produce loose rather than in packaging**
Supplementary notes
*Consumers who are primarily responsible or have a shared responsibility for grocery shopping.
**Top three points on a seven-point agree scale.
The original survey question reads, "How much do you agree or disagree with the following statements regarding fresh produce?"
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Provoke Insights. (September 13, 2022). Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region* [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/
Provoke Insights. "Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region*." Chart. September 13, 2022. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/
Provoke Insights. (2022). Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region*. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/
Provoke Insights. "Share of Consumers Who Prefer to Buy Fresh Produce without Packaging in The U.S. in 2022, by Region*." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/
Provoke Insights, Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region* Statista, https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/ (last visited July 13, 2025)
Share of consumers who prefer to buy fresh produce without packaging in the U.S. in 2022, by region* [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1336661/share-of-us-consumers-purchasing-fresh-produce-without-packaging-by-region/
