When asked which brand comes to mind when thinking of fresh produce, more than a quarter of survey respondents named Dole in the U.S. in 2022. The next leading brand known my consumers was Chiquita, with only
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Consumer awareness of fresh produce brands in the U.S. as of 2022*
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*Consumers who are primarily responsible or have a shared responsibility for grocery shopping.
The original survey question reads, "When you think of fresh produce, what brand is top-of-mind?"
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Provoke Insights. (September 13, 2022). Consumer awareness of fresh produce brands in the U.S. as of 2022* [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke Insights. "Consumer awareness of fresh produce brands in the U.S. as of 2022*." Chart. September 13, 2022. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke Insights. (2022). Consumer awareness of fresh produce brands in the U.S. as of 2022*. Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke Insights. "Consumer Awareness of Fresh Produce Brands in The U.S. as of 2022*." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
Provoke Insights, Consumer awareness of fresh produce brands in the U.S. as of 2022* Statista, https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/ (last visited July 20, 2025)
Consumer awareness of fresh produce brands in the U.S. as of 2022* [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1336735/consumer-awareness-of-fresh-produce-brands-in-the-us/
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