Fifty-one percent of American consumers considered themselves loyal to the last brand of beer that they purchased, as of September 2023. A further 43 and 41 percent considered themselves loyal to liquor or wine brands, respectively.
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Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment
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The question was orginally phrased by the source as: "Thinking again of the most recent product you bought in each category, how loyal are you to each?"
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Provoke Insights. (November 1, 2024). Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment [Graph]. In Statista. Retrieved June 19, 2025, from https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights. "Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment." Chart. November 1, 2024. Statista. Accessed June 19, 2025. https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights. (2024). Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment. Statista. Statista Inc.. Accessed: June 19, 2025. https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights. "Share of Consumers That Only or Mostly Purchase The Same Brand of Alcohol in The United States in 2023, by Segment." Statista, Statista Inc., 1 Nov 2024, https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights, Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment Statista, https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/ (last visited June 19, 2025)
Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment [Graph], Provoke Insights, November 1, 2024. [Online]. Available: https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
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