As of the third quarter of 2024, the most popular reason for using social media according to users in the United States was to keep in touch with family and friends, with almost 59 percent of respondents choosing this as their leading reason. Overall, 38.9 percent of internet users in the U.S. said that they used social media to fill their spare time, and 29.4 percent said they used it to find content. Live streams, following sports, and making new contacts were other popular reasons for using social networks.
Most popular reasons for internet users in the United States to use social media as of 3rd quarter 2024
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most popular reasons for internet users in the United States to use social media as of 3rd quarter 2024 [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1337321/us-leading-social-media-usage-reasons/
DataReportal, und We Are Social, und Meltwater. "Most popular reasons for internet users in the United States to use social media as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1337321/us-leading-social-media-usage-reasons/
DataReportal, We Are Social, Meltwater. (2025). Most popular reasons for internet users in the United States to use social media as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1337321/us-leading-social-media-usage-reasons/
DataReportal, and We Are Social, and Meltwater. "Most Popular Reasons for Internet Users in The United States to Use Social Media as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1337321/us-leading-social-media-usage-reasons/
DataReportal & We Are Social & Meltwater, Most popular reasons for internet users in the United States to use social media as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1337321/us-leading-social-media-usage-reasons/ (last visited April 20, 2025)
Most popular reasons for internet users in the United States to use social media as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1337321/us-leading-social-media-usage-reasons/
