YouTube's penetration rate in Japan FY 2014-2023

Published by Statista Research Department, Nov 25, 2024

YouTube was used by 87.8 percent of people in Japan in fiscal year 2023. The penetration rate slightly increased compared to the previous year. A breakdown by age group shows that the online video platform was used by a vast majority of people between the ages of 13 and 69.

Share of people who use YouTube in Japan from fiscal year 2014 to 2023

CharacteristicShare of respondents
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Showing entries 1 to 10 (10 entries in total)
Statistic: Share of people who use YouTube in Japan from fiscal year 2014 to 2023

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Sources

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Release date

June 2024

Region

Japan

Survey time period

December 2 to 8, 2023*

Number of respondents

1,500 respondents

Age group

13-69 years

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys, each with a sample size of 1,500 respondents.

Data prior to fiscal year 2022 come from previous reporting.

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