In 2022, the leading types of cross-border online marketplaces in the European Union (EU) were businesses-to-consumer (B2C), consumer-to-consumer (C2C), and fresh food e-commerce. The business-to-consumer e-commerce model held the largest share at approximately 49.5 percent. Consumer-to-consumer marketplaces ranked second, with roughly 43.7 percent of the market share.
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Main types of cross-border e-commerce marketplaces in the European Union (EU) in 2022
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CBCommerce Europe. (October 12, 2023). Main types of cross-border e-commerce marketplaces in the European Union (EU) in 2022 [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1337478/leading-online-marketplace-types-eu/
CBCommerce Europe. "Main types of cross-border e-commerce marketplaces in the European Union (EU) in 2022." Chart. October 12, 2023. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1337478/leading-online-marketplace-types-eu/
CBCommerce Europe. (2023). Main types of cross-border e-commerce marketplaces in the European Union (EU) in 2022. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1337478/leading-online-marketplace-types-eu/
CBCommerce Europe. "Main Types of Cross-border E-commerce Marketplaces in The European Union (Eu) in 2022." Statista, Statista Inc., 12 Oct 2023, https://www.statista.com/statistics/1337478/leading-online-marketplace-types-eu/
CBCommerce Europe, Main types of cross-border e-commerce marketplaces in the European Union (EU) in 2022 Statista, https://www.statista.com/statistics/1337478/leading-online-marketplace-types-eu/ (last visited June 24, 2025)
Main types of cross-border e-commerce marketplaces in the European Union (EU) in 2022 [Graph], CBCommerce Europe, October 12, 2023. [Online]. Available: https://www.statista.com/statistics/1337478/leading-online-marketplace-types-eu/