As of April 2022, the main reason why people owned or were considering owning a Peloton product was because they believed the brand provided the best exercise equipment. Specifically, ** percent of survey participants from the United States stated this to be their primary motivation for owning a Peloton product. Meanwhile, **** percent of respondents cited Peloton's fitness instructors as the primary reason for using the Peloton brand.
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Bespoke Intel. (April 5, 2022). Main reasons for buying Peloton products among consumers in the United States as of April 2022 [Graph]. In Statista. Retrieved July 19, 2025, from https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel. "Main reasons for buying Peloton products among consumers in the United States as of April 2022." Chart. April 5, 2022. Statista. Accessed July 19, 2025. https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel. (2022). Main reasons for buying Peloton products among consumers in the United States as of April 2022. Statista. Statista Inc.. Accessed: July 19, 2025. https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel. "Main Reasons for Buying Peloton Products among Consumers in The United States as of April 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
Bespoke Intel, Main reasons for buying Peloton products among consumers in the United States as of April 2022 Statista, https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/ (last visited July 19, 2025)
Main reasons for buying Peloton products among consumers in the United States as of April 2022 [Graph], Bespoke Intel, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1337732/main-reasons-buying-peloton-products-united-states/
