In a survey conducted in Southeast Asia in February 2022, Netflix was the most subscribed-to subscription video-on-demand (SVOD) platform in most surveyed countries. The platform was particularly popular in Malaysia, where close to ** percent of the surveyed SVOD users had a Netflix subscription.
among SVOD users from Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam
Method of interview
Online survey
Supplementary notes
* 'Other' may include national and regional SVOD providers as well as additional international ones.
Original question: Which streaming service do you have a subscription for?
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Standard Insights. (September 13, 2022). Subscriber share of leading international subscription video-on-demand (SVOD) platforms in Southeast Asia in 2022, by country [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1338561/sea-most-used-svod-services-by-country/
Standard Insights. "Subscriber share of leading international subscription video-on-demand (SVOD) platforms in Southeast Asia in 2022, by country." Chart. September 13, 2022. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1338561/sea-most-used-svod-services-by-country/
Standard Insights. (2022). Subscriber share of leading international subscription video-on-demand (SVOD) platforms in Southeast Asia in 2022, by country. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1338561/sea-most-used-svod-services-by-country/
Standard Insights. "Subscriber Share of Leading International Subscription Video-on-demand (Svod) Platforms in Southeast Asia in 2022, by Country." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1338561/sea-most-used-svod-services-by-country/
Standard Insights, Subscriber share of leading international subscription video-on-demand (SVOD) platforms in Southeast Asia in 2022, by country Statista, https://www.statista.com/statistics/1338561/sea-most-used-svod-services-by-country/ (last visited July 05, 2025)
Subscriber share of leading international subscription video-on-demand (SVOD) platforms in Southeast Asia in 2022, by country [Graph], Standard Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1338561/sea-most-used-svod-services-by-country/
