According to a 2021 survey among adult consumers in China, nearly two-thirds of respondents said they bought or intended to buy groceries on social media platforms. In comparison, only 21 percent of the respondents said they bought or planned on purchasing luxury goods via social commerce.
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Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category
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Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category
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Essence. (November 21, 2021). Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1338696/china-most-purchased-product-categories-using-social-commerce/
Essence. "Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category." Chart. November 21, 2021. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1338696/china-most-purchased-product-categories-using-social-commerce/
Essence. (2021). Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1338696/china-most-purchased-product-categories-using-social-commerce/
Essence. "Share of Consumers Who Bought or Intended to Buy Things on Social Commerce Platforms in China as of July 2021, by Product Category." Statista, Statista Inc., 21 Nov 2021, https://www.statista.com/statistics/1338696/china-most-purchased-product-categories-using-social-commerce/
Essence, Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category Statista, https://www.statista.com/statistics/1338696/china-most-purchased-product-categories-using-social-commerce/ (last visited June 27, 2025)
Share of consumers who bought or intended to buy things on social commerce platforms in China as of July 2021, by product category [Graph], Essence, November 21, 2021. [Online]. Available: https://www.statista.com/statistics/1338696/china-most-purchased-product-categories-using-social-commerce/
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