The textile sector reached the highest share of voice (SOV) among all sectors advertising in magazines in Turkey in 2023, according to the gross rating points formula. Moreover, the industry and machinery sector took second place, holding a nine percent share.
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Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector
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Interactive Advertising Bureau Turkey. (April 4, 2024). Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph]. In Statista. Retrieved June 25, 2025, from https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/
Interactive Advertising Bureau Turkey. "Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector." Chart. April 4, 2024. Statista. Accessed June 25, 2025. https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/
Interactive Advertising Bureau Turkey. (2024). Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector. Statista. Statista Inc.. Accessed: June 25, 2025. https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/
Interactive Advertising Bureau Turkey. "Magazine Advertisements' Share of Voice (Sov) in Turkey in 2023, by Sector." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/
Interactive Advertising Bureau Turkey, Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector Statista, https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/ (last visited June 25, 2025)
Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph], Interactive Advertising Bureau Turkey, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/