In Turkey, video ads reached the highest value both in mobile and PC advertising spending, totaling about 23.1 and six billion Turkish lira in 2023, respectively. Additionally, click or impression-based ads ranked second in mobile and PC advertising spending, reaching almost 21.1 and 5.9 billion Turkish lira.
Digital advertising spending in Turkey in 2023, by type and device
(in billion Turkish lira)
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Digital advertising spending in Turkey in 2023, by type and device
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Interactive Advertising Bureau Turkey. (April 4, 2024). Digital advertising spending in Turkey in 2023, by type and device (in billion Turkish lira) [Graph]. In Statista. Retrieved June 04, 2025, from https://www.statista.com/statistics/1339222/turkey-digital-advertising-spending-by-type-and-device/
Interactive Advertising Bureau Turkey. "Digital advertising spending in Turkey in 2023, by type and device (in billion Turkish lira)." Chart. April 4, 2024. Statista. Accessed June 04, 2025. https://www.statista.com/statistics/1339222/turkey-digital-advertising-spending-by-type-and-device/
Interactive Advertising Bureau Turkey. (2024). Digital advertising spending in Turkey in 2023, by type and device (in billion Turkish lira). Statista. Statista Inc.. Accessed: June 04, 2025. https://www.statista.com/statistics/1339222/turkey-digital-advertising-spending-by-type-and-device/
Interactive Advertising Bureau Turkey. "Digital Advertising Spending in Turkey in 2023, by Type and Device (in Billion Turkish Lira)." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1339222/turkey-digital-advertising-spending-by-type-and-device/
Interactive Advertising Bureau Turkey, Digital advertising spending in Turkey in 2023, by type and device (in billion Turkish lira) Statista, https://www.statista.com/statistics/1339222/turkey-digital-advertising-spending-by-type-and-device/ (last visited June 04, 2025)
Digital advertising spending in Turkey in 2023, by type and device (in billion Turkish lira) [Graph], Interactive Advertising Bureau Turkey, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1339222/turkey-digital-advertising-spending-by-type-and-device/
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