Spotify is the most well known digital music provider in the United Kingdom. Founded in 2006, the Swedish brand is recognized by 93 % of the respondents in the UK. Amazon Music, that comes second on this list, incorporates an awareness rating of 88 %, followed by Apple Music and iTunes.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading digital music brands ranked by brand awareness in the United Kingdom in 2023
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Learn more about how Statista can support your business.
Statista. (September 6, 2023). Leading digital music brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/
Statista. "Leading digital music brands ranked by brand awareness in the United Kingdom in 2023." Chart. September 6, 2023. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/
Statista. (2023). Leading digital music brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/
Statista. "Leading Digital Music Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 6 Sep 2023, https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/
Statista, Leading digital music brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/ (last visited May 17, 2025)
Leading digital music brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 6, 2023. [Online]. Available: https://www.statista.com/statistics/1339576/most-well-known-digital-music-brands-in-the-uk/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
