When it comes to the most well-known airlines in the United Kingdom, four of the top five brands are all based in the UK. This includes the UK's flag-carrier airline, British Airways, that incorporates a 93% brand awareness amongst respondents. Second and fourth on this list are two low-cost airlines, easyJet and Ryanair, as the only foreign airline in the top five is Emirates on rank three.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading airline brands ranked by brand awareness in the United Kingdom in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (January 31, 2025). Leading airline brands ranked by brand awareness in the United Kingdom in 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/
Statista. "Leading airline brands ranked by brand awareness in the United Kingdom in 2024." Chart. January 31, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/
Statista. (2025). Leading airline brands ranked by brand awareness in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/
Statista. "Leading Airline Brands Ranked by Brand Awareness in The United Kingdom in 2024." Statista, Statista Inc., 31 Jan 2025, https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/
Statista, Leading airline brands ranked by brand awareness in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/ (last visited June 07, 2025)
Leading airline brands ranked by brand awareness in the United Kingdom in 2024 [Graph], Statista, January 31, 2025. [Online]. Available: https://www.statista.com/statistics/1339630/most-well-known-airline-brands-in-the-uk/
