PayPal is the most well-known digital payment provider in the UK. Founded in 1998, the former subsidiary of eBay incorporates a 96 percent awareness rating amongst respondents in the United Kingdom. The London-based digital payment provider BARCLAYS comes second in this list. Third on this list is Apple Pay that was launched in 2015 in the UK, followed by Google Pay 80 percent brand awareness.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading digital payment brands ranked by brand awareness in the United Kingdom in 2023
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During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 14, 2023). Leading digital payment brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1339665/most-well-known-digital-payment-brands-in-the-uk/
Statista. "Leading digital payment brands ranked by brand awareness in the United Kingdom in 2023." Chart. November 14, 2023. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1339665/most-well-known-digital-payment-brands-in-the-uk/
Statista. (2023). Leading digital payment brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1339665/most-well-known-digital-payment-brands-in-the-uk/
Statista. "Leading Digital Payment Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1339665/most-well-known-digital-payment-brands-in-the-uk/
Statista, Leading digital payment brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1339665/most-well-known-digital-payment-brands-in-the-uk/ (last visited May 15, 2025)
Leading digital payment brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1339665/most-well-known-digital-payment-brands-in-the-uk/
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