Three of the top seven most well-known travel portals in the United States belong to the Expedia Group. This includes top ranked Expedia, with a brand awareness of 83 %, alongside fifth and sixth placed Travelocity and Orbitz.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading travel portals ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (February 6, 2025). Leading travel portals ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/
Statista. "Leading travel portals ranked by brand awareness in the United States in 2024." Chart. February 6, 2025. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/
Statista. (2025). Leading travel portals ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/
Statista. "Leading Travel Portals Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 6 Feb 2025, https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/
Statista, Leading travel portals ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/ (last visited April 21, 2025)
Leading travel portals ranked by brand awareness in the United States in 2024 [Graph], Statista, February 6, 2025. [Online]. Available: https://www.statista.com/statistics/1339860/most-well-known-travel-portals-in-the-united-states/
