As of March 2024, 32 percent of U.S. respondents to a survey on CTV services removed a subscription streaming service from their connected TV devices in the past 12 months. During this time, one in four people added a free ad-supported streaming platform. The study revealed that more consumers plan to cancel subscriptions and shift to ad-supported streaming options.
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Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States as of March 2024
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LG Ads Solutions. (April 4, 2024). Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States as of March 2024 [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions. "Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States as of March 2024 ." Chart. April 4, 2024. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions. (2024). Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States as of March 2024 . Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions. "Share of People Removing Subscription Ctv Services from The Household and Adding Free Ad-supported Ctv Services in The United States as of March 2024 ." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions, Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States as of March 2024 Statista, https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/ (last visited June 20, 2025)
Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States as of March 2024 [Graph], LG Ads Solutions, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
