Boots is the most well-known beauty & health online shop in the UK. Founded in 1849, the Nottinghamshire based brand is recognized by 94% of internet respondents. Second on this list is the health and beauty retailer Superdrug, followed by LloydsPharmacy and Avon.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (April 17, 2024). Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2024 [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/
Statista. "Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2024." Chart. April 17, 2024. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/
Statista. (2024). Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/
Statista. "Leading Beauty and Health Online Shops Ranked by Brand Awareness in The United Kingdom in 2024." Statista, Statista Inc., 17 Apr 2024, https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/
Statista, Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/ (last visited May 11, 2025)
Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2024 [Graph], Statista, April 17, 2024. [Online]. Available: https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/
