During a 2024 survey carried out among more than 3,000 marketers in the United Kingdom, 46 percent of respondents stated the companies they worked for outsourced elements of marketing to third parties. The share stood at 50 percent for business-to-business (B2B) companies and 41 percent for business-to-consumer (B2C) companies.
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Share of companies outsourcing elements of marketing in the United Kingdom as of March 2024, by company type
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Share of companies outsourcing elements of marketing in the United Kingdom as of March 2024, by company type
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Marketing Week. (March 6, 2024). Share of companies outsourcing elements of marketing in the United Kingdom as of March 2024, by company type [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1341385/share-companies-outsource-marketing/
Marketing Week. "Share of companies outsourcing elements of marketing in the United Kingdom as of March 2024, by company type." Chart. March 6, 2024. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1341385/share-companies-outsource-marketing/
Marketing Week. (2024). Share of companies outsourcing elements of marketing in the United Kingdom as of March 2024, by company type. Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1341385/share-companies-outsource-marketing/
Marketing Week. "Share of Companies Outsourcing Elements of Marketing in The United Kingdom as of March 2024, by Company Type." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/1341385/share-companies-outsource-marketing/
Marketing Week, Share of companies outsourcing elements of marketing in the United Kingdom as of March 2024, by company type Statista, https://www.statista.com/statistics/1341385/share-companies-outsource-marketing/ (last visited July 06, 2025)
Share of companies outsourcing elements of marketing in the United Kingdom as of March 2024, by company type [Graph], Marketing Week, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/1341385/share-companies-outsource-marketing/
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