Engagement during media use among podcast listeners worldwide in 2024

Published by Patrick Leu, Apr 2, 2025

As of August 2024, podcasts as well as YouTube managed to draw the highest levels of engagement among podcast listeners from both established and emerging markets worldwide. However, audiobooks and radio were far less engaging among podcasts users in either of the market categories.

Share of podcast listeners who are engaged during media consumption in selected markets worldwide as of August 2024, by medium

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2024

Region

Worldwide

Survey time period

August 2024

Number of respondents

2,600*

Age group

18-64 years

Special properties

weekly podcast listeners*

Supplementary notes

*200 weekly podcast listeners per surveyed market

**Established markets: USA, UK, Sweden, Canada, Australia

Emerging markets: India, Brazil, Singapore, Italy, Japan, Indonesia, Netherlands, Spain

The source states that markets were divided into two groups with two surveys, based on the advertising spend and market maturity in each region.

Percentage shows respondents who stated that they are either highly engaged or engaged while consuming these types of media.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Children and media in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Children and media in the U.S.

General overview

5

Video

5

Podcasts

4

Cinema

5

Internet & social media

8

Video gaming

6

Advertising

5

Further Content: You might find this interesting as well

Topics

Gen Z audio consumption in the U.S.Music consumption in the U.S.Podcasting IndustryMusic industry in the U.S.Digital Music in the United States
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.