In the UK, eBay is the most popular second-hand apparel online shop with a brand awareness of 93%. Second on this list is Etsy as the Brooklyn-based eCommerce marketplace is recognized by 84% of internet respondents. Vinted comes in third on this list, followed by ASOS Marketplace.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2024
Characteristic
Share of respondents
eBay
93%
Etsy
84%
Vinted
84%
ASOS Marketplace
54%
Depop
47%
FARFETCH
26%
Thrift+
25%
Poshmark
21%
Cow
17%
Rebag
17%
ROKiT
17%
Vestiaire Collective
17%
Re-fashion
16%
Created with Highcharts 7.2.2Share of respondents93%93%84%84%84%84%54%54%47%47%26%26%25%25%21%21%17%17%17%17%17%17%17%17%16%16%14%14%14%14%13%13%eBayEtsyVintedASOS MarketplaceDepopFARFETCHThrift+PoshmarkCowRebagROKiTVestiaire CollectiveRe-fashionBuildaBundlemomox fashionhewi. (hardly ever worn it)
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During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (April 16, 2024). Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2024 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
Statista. "Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2024." Chart. April 16, 2024. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
Statista. (2024). Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
Statista. "Leading Second-hand Apparel Online Shops Ranked by Brand Awareness in The United Kingdom in 2024." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
Statista, Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/ (last visited May 12, 2025)
Leading second-hand apparel online shops ranked by brand awareness in the United Kingdom in 2024 [Graph], Statista, April 16, 2024. [Online]. Available: https://www.statista.com/statistics/1341579/most-well-known-second-hand-apparel-online-shops-in-the-uk/
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