A survey in August 2022 found that 49 percent of U.S. gamers who had heard of Nintendo also liked the video gaming company. Nintendo ranked 15 percentage points ahead of second-ranked EA (Electronic Arts), which only 34 percent of aware gamers stated they liked.
Video game studio and publisher brand popularity according to gamers in the United States as of August 2022
Characteristic
Share of respondents
Nintendo
49%
EA (Electronic Arts)
34%
Epic Games
28%
Rockstar Games
23%
Activision Blizzard
22%
Sony Interactive Entertainment
21%
Ubisoft
21%
Roblox
19%
Zynga
17%
Bandai Namco
11%
Bethesda
10%
Square Enix
8%
Niantic
7%
Created with Highcharts 7.2.2Share of respondentsNintendoEA (Electronic Arts)Epic GamesRockstar GamesActivision BlizzardSony Interactive EntertainmentUbisoftRobloxZyngaBandai NamcoBethesdaSquare EnixNianticRiot GamesSupercellCrytekCD ProjektTake 2 InteractiveTencent GamesInnogamesI don't know any of these
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Statista. (August 11, 2022). Video game studio and publisher brand popularity according to gamers in the United States as of August 2022 [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1341647/video-game-studio-publisher-brand-popularity-us/
Statista. "Video game studio and publisher brand popularity according to gamers in the United States as of August 2022." Chart. August 11, 2022. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1341647/video-game-studio-publisher-brand-popularity-us/
Statista. (2022). Video game studio and publisher brand popularity according to gamers in the United States as of August 2022. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1341647/video-game-studio-publisher-brand-popularity-us/
Statista. "Video Game Studio and Publisher Brand Popularity According to Gamers in The United States as of August 2022." Statista, Statista Inc., 11 Aug 2022, https://www.statista.com/statistics/1341647/video-game-studio-publisher-brand-popularity-us/
Statista, Video game studio and publisher brand popularity according to gamers in the United States as of August 2022 Statista, https://www.statista.com/statistics/1341647/video-game-studio-publisher-brand-popularity-us/ (last visited May 10, 2025)
Video game studio and publisher brand popularity according to gamers in the United States as of August 2022 [Graph], Statista, August 11, 2022. [Online]. Available: https://www.statista.com/statistics/1341647/video-game-studio-publisher-brand-popularity-us/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.