A 2024 survey revealed that, of all the countries included, online shoppers in China were the most familiar with live commerce, with 87 percent of online shoppers having already purchased products via live-streaming. Indonesia ranked second in live e-commerce adoption, with over 80 percent of respondents claiming to have used it in the past.
The study was conducted in the following 18 territories: United States, United Kingdom, China, Japan, Spain, France, Netherlands, Germany, Thailand, Australia, India, Brazil, Poland, Argentina, Mexico, Colombia, United Arab Emirates, and South Africa.
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Wunderman Thompson Commerce. (September 19, 2024). Leading countries in which consumers use livestream commerce to purchase an item online in 2024 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
Wunderman Thompson Commerce. "Leading countries in which consumers use livestream commerce to purchase an item online in 2024." Chart. September 19, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
Wunderman Thompson Commerce. (2024). Leading countries in which consumers use livestream commerce to purchase an item online in 2024. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
Wunderman Thompson Commerce. "Leading Countries in Which Consumers Use Livestream Commerce to Purchase An Item Online in 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
Wunderman Thompson Commerce, Leading countries in which consumers use livestream commerce to purchase an item online in 2024 Statista, https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/ (last visited June 06, 2025)
Leading countries in which consumers use livestream commerce to purchase an item online in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
