Reasons for internet usage in Colombia Q3 2023

Published by
Tiago Bianchi,
Jul 18, 2024

A survey of internet users in Colombia during the third quarter of 2023 found that finding information and researching how to do things were the most popular reasons for using the internet in the country. Approximately 74.3 and 72.2 percent of online audiences in the Latin American country used the internet for these activities respectively, followed by staying in touch with closer contacts and keeping up-to-date with current news and events, with 65.5 and 65.7 percent each.

Most popular reasons for online users in Colombia to use the internet as of 3rd quarter 2023

CharacteristicShare of respondents
Finding information 74.2%
Researching how to do things 72.2%
Staying in touch with friends and family 65.5%
Keeping up-to-date with news and events 63.7%
Education and study-related purposes 63.4%
Accessing and listening to music 60.1%
Researching products and brands 57.7%
Finding new ideas and inspiration 56.7%
Watching videos, TV shows, and movies 54.7%
Researching health issues and healthcare products 51.8%
Researching places, vacations and travel 51.7%
Filling up spare time and general browsing 44%
Business-related research 34.7%
Showing entries 1 to 13 (15 entries in total)
Created with Highcharts 7.2.2Share of respondents74.2%74.2%72.2%72.2%65.5%65.5%63.7%63.7%63.4%63.4%60.1%60.1%57.7%57.7%56.7%56.7%54.7%54.7%51.8%51.8%51.7%51.7%44%44%34.7%34.7%34.1%34.1%32.9%32.9%Finding informationResearching how to do thingsStaying in touch with friends and familyKeeping up-to-date with news and eventsEducation and study-related purposesAccessing and listening to musicResearching products and brandsFinding new ideas and inspirationWatching videos, TV shows, and moviesResearching health issues and healthcare productsResearching places, vacations and travelFilling up spare time and general browsingBusiness-related researchManaging finances and savingsGaming
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%

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Release date

February 2024

Region

Colombia

Survey time period

Q3 2023

Age group

16-64 years

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