The United States have the biggest furniture market worldwide, generating a revenue of over 274 billion dollars in 2025. This is more than the revenues generated by the second and third biggest markets combined. So, which online furniture shops are popular in the U.S.?
Walmart is the most well-known furniture online shop in the U.S. Headquartered in Bentonville, Arkansas, it is recognized by 94 percent of internet respondents. Second on this list is Amazon, with a brand awareness of 93 percent, followed by Target and The Home Depot.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading furniture online shops ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (June 21, 2024). Leading furniture online shops ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/
Statista. "Leading furniture online shops ranked by brand awareness in the United States in 2024." Chart. June 21, 2024. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/
Statista. (2024). Leading furniture online shops ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/
Statista. "Leading Furniture Online Shops Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 21 Jun 2024, https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/
Statista, Leading furniture online shops ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/ (last visited May 06, 2025)
Leading furniture online shops ranked by brand awareness in the United States in 2024 [Graph], Statista, June 21, 2024. [Online]. Available: https://www.statista.com/statistics/1341753/most-well-known-furniture-online-shops-in-the-united-states/
