Social media shopping platforms usage rate South Korea 2017-2023

Published by
Nina Jobst,
Mar 4, 2025

In a survey on the usage rate of different shopping platforms in South Korea in 2023, about 16 percent of respondents stated that they used social media shopping platforms. This was a 4.9 percent decrease compared to the usage rate in 2021. Social media platforms are becoming more popular as shopping channels.

Usage rate of social media shopping platforms in South Korea from 2017 to 2023

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Release date

June 2024

Region

South Korea

Survey time period

2017 to 2023

Number of respondents

10,000 respondents

Age group

20 years and older

Method of interview

Face-to-face interview

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Statistics on " Digital shopping behavior in South Korea "

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Overview

7

Online shopping channels

7

Leading shopping websites & apps

6

Mobile shopping

4

Consumer behavior

5

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Topics

Digital shopping behavior in South KoreaInternet usage in South KoreaE-commerce in South KoreaMobile payments in South KoreaShopping behavior in South Korea
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