Digital advertising spending in Ghana 2021-2023, by format

Published by
Doris Dokua Sasu
,
Jan 6, 2025

In 2023, total spending on digital advertising in Ghana amounted to some 62 million U.S. dollars. Video ads generated the highest spending value, followed by banner and search ads. In the same year, internet advertising revenue in the country was expected to reach 29 million U.S. dollars.

Digital advertising spending in Ghana from 2021 to 2023, by format (in U.S. million dollars)

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Showing entries 1 to 6 (6 entries in total)
Statistic: Digital advertising spending in Ghana from 2021 to 2023, by format (in U.S. million dollars)

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Sources

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Release date

February 2024

Region

Ghana

Survey time period

2021 to 2023

Supplementary notes

2021 data for influencer activities and digital audio ads were not provided by the source.

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