Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age

Published by
Julia Stoll
,
Nov 29, 2023
A survey from September 2022 found that nearly two in three U.S. adults like to have the option for cheaper video streaming subscriptions with ads. Older age groups were more open to ad-supported tiers than younger generations.

Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group

CharacteristicNot interested in seeing commercials when streaming and would rather payLike having the option for cheaper subscriptions with ads
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Showing entries 1 to 7 (7 entries in total)
Statistic: Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group

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DISQO

Release date

October 2022

Region

United States

Survey time period

September 24 to 25, 2022

Number of respondents

27,436 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

This question was phrased by the source as follows: "Generally, do you prefer having the option to sign up for discounted streaming services with commercials?"

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Statistics on " Hybrid video-on-demand services in the United States "

Other statistics that may interest you Hybrid video-on-demand services in the United States

Overview

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Revenues

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Subscribers

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Demographics

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Consumer behavior

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Topics

Hybrid video-on-demand services in the United StatesStreaming in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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