Most well-known outdoor fashion brands in the United States 2024

When it comes to the leading outdoor fashion brands, THE NORTH FACE leads the ranking based on brand awareness. The American brand is recognized by 82 percent of online consumers in the U.S., followed closely by fellow American manufacturer Columbia. Eddie Bauer comes in third in this list, followed by Patagonia that is recognized by around half of the online consumers in the United States. 

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.