In 2021, a total of approximately ** percent of participating flexitarians in selected European countries* stated that they are likely or extremely likely to pay a higher price for plant-based cheese products as compared to conventional cheese products. Approximately ** percent stated they were moderately likely. The answers were given under the assumption that taste and texture were identical to regular cheese.
Austria, Denmark, France, Germany, Italy, Netherlands, Poland, Romania, United Kingdom
Survey time period
June 2021
Number of respondents
2,300*
Age group
18 years and older
Special properties
Flexitarians
Method of interview
Online survey
Supplementary notes
Participants were asked: "Imagine that you’ve had the opportunity to try plant-based cheese products, and the taste and texture were identical
to conventional cheese products. How likely are you to…"
*The overall number of respondents was 7,590. The total number of participants in each country was approximately 750.
The survey was conducted in Austria, Denmark, France, Germany, Italy, the Netherlands, Poland, Romania, Spain, and the UK.
Missing percentage points to 100 percent are probably due to rounding.
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Smart Protein project. (November 4, 2022). Likelihood of paying higher prices for plant-based cheese compared to conventional cheese among flexitarians in selected European countries in 2021 [Graph]. In Statista. Retrieved July 22, 2025, from https://www.statista.com/statistics/1344616/flexitarians-likelihood-of-paying-higher-prices-for-plant-base-cheese/
Smart Protein project. "Likelihood of paying higher prices for plant-based cheese compared to conventional cheese among flexitarians in selected European countries in 2021." Chart. November 4, 2022. Statista. Accessed July 22, 2025. https://www.statista.com/statistics/1344616/flexitarians-likelihood-of-paying-higher-prices-for-plant-base-cheese/
Smart Protein project. (2022). Likelihood of paying higher prices for plant-based cheese compared to conventional cheese among flexitarians in selected European countries in 2021. Statista. Statista Inc.. Accessed: July 22, 2025. https://www.statista.com/statistics/1344616/flexitarians-likelihood-of-paying-higher-prices-for-plant-base-cheese/
Smart Protein project. "Likelihood of Paying Higher Prices for Plant-based Cheese Compared to Conventional Cheese among Flexitarians in Selected European Countries in 2021." Statista, Statista Inc., 4 Nov 2022, https://www.statista.com/statistics/1344616/flexitarians-likelihood-of-paying-higher-prices-for-plant-base-cheese/
Smart Protein project, Likelihood of paying higher prices for plant-based cheese compared to conventional cheese among flexitarians in selected European countries in 2021 Statista, https://www.statista.com/statistics/1344616/flexitarians-likelihood-of-paying-higher-prices-for-plant-base-cheese/ (last visited July 22, 2025)
Likelihood of paying higher prices for plant-based cheese compared to conventional cheese among flexitarians in selected European countries in 2021 [Graph], Smart Protein project, November 4, 2022. [Online]. Available: https://www.statista.com/statistics/1344616/flexitarians-likelihood-of-paying-higher-prices-for-plant-base-cheese/
