Leading marketing concerns worldwide 2024

Published by
Julia Faria,
Jun 12, 2025

During a survey conducted in November 2024 among marketers worldwide, the decline in the ability to measure campaign effectiveness on tech platforms and open web was voted the leading concern in media and marketing initiatives, mentioned by ** percent of respondents. Consumer ad avoidance ranked second, reported by ** percent. ***** out of 10 respondents cited the loss of access to third-party data.

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Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2024

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Release date

January 2025

Region

Worldwide

Survey time period

November 2024

Number of respondents

688 respondents

Special properties

among brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents

Supplementary notes

Original question: "What are your largest areas of concern in your media and marketing initiatives?"

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Overview

5

Solutions

4

Impact

6

Spotlight: United Kingdom

6

Spotlight: United States

8

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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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$1,299 USD
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