Projections for 2030 show the market shares for online grocery in the food-at-home market in Italy. Scheduled delivery is expected to be the main fulfillment scheme, with ***** percent of the market, in the scenario of a very aggressive market growth. In turn, instant delivery services are expected to reach ***** percent.
In the scenario of a moderate development of the market, scheduled delivery is predicted to make up *** percent of the online grocery market, while instant delivery lies at *** percent.
Lastly, considering a more conservative scenario with the slowest market development, scheduled delivery is estimated at **** percent of the online grocery market, while instant deliveries are forecast to be at just *** percent of the market.
The food-at-home market includes the grocery market (fast-moving consumer goods [FMCG], fresh) and the meal delivery market (for example, Deliveroo, Just Eat, and Uber Eats).
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McKinsey & Company. (March 30, 2022). Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company. "Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery." Chart. March 30, 2022. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company. (2022). Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company. "Forecast Share of Online Grocery out of Food Delivery Market in Italy in 2030, by Scenario and Type of Delivery." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/
McKinsey & Company, Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery Statista, https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/ (last visited July 15, 2025)
Forecast share of online grocery out of food delivery market in Italy in 2030, by scenario and type of delivery [Graph], McKinsey & Company, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1345141/forecast-online-grocery-share-italy/
