The delivery global player JustEat was the most popular food e-commerce site in Italy. Data as of November 2024 indicated that the food delivery platform reached approximately *** million monthly users, followed by its competitor Deliveroo at nearly *** million unique visitors. Mono-brand online stores like Nespresso hit ******* unique users. The ranking also included multiple supermarkets sites and wine online marketplaces.
* The average of unique monthly visitors is estimated by the source. The in-scope ranking is based on online traffic of the 100 most visited e-commerce sites in Italy.
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Casaleggio Associati. (November 12, 2024). Most popular food e-commerce sites in Italy as of November 2024, by unique monthly visitors (in 1,000s) [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1345474/most-popular-food-e-commerce-sites-italy/
Casaleggio Associati. "Most popular food e-commerce sites in Italy as of November 2024, by unique monthly visitors (in 1,000s)." Chart. November 12, 2024. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1345474/most-popular-food-e-commerce-sites-italy/
Casaleggio Associati. (2024). Most popular food e-commerce sites in Italy as of November 2024, by unique monthly visitors (in 1,000s). Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1345474/most-popular-food-e-commerce-sites-italy/
Casaleggio Associati. "Most Popular Food E-commerce Sites in Italy as of November 2024, by Unique Monthly Visitors (in 1,000s)." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/1345474/most-popular-food-e-commerce-sites-italy/
Casaleggio Associati, Most popular food e-commerce sites in Italy as of November 2024, by unique monthly visitors (in 1,000s) Statista, https://www.statista.com/statistics/1345474/most-popular-food-e-commerce-sites-italy/ (last visited July 15, 2025)
Most popular food e-commerce sites in Italy as of November 2024, by unique monthly visitors (in 1,000s) [Graph], Casaleggio Associati, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/1345474/most-popular-food-e-commerce-sites-italy/
