Estimated day-one super app users and consumer spending 2022, by country
According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), the number of potential day-one users for super apps is estimated to reach 98 million. This would lead to an estimated 3.25 trillion U.S. dollars in annual spending on a super app by early-adoption users.
