The Japanese discount chain DON DON DONKI was the leading general retail brand in Hong Kong in 2021, according to the YouGov BrandIndex. With a score of **** points, local supermarket chain PARKnSHOP came in second.
YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
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Marketing Interactive. (November 2, 2021). Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021 [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive. "Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021." Chart. November 2, 2021. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive. (2021). Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021. Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive. "Leading General Retail Brands Ranked by Brandindex Index Score in Hong Kong as of August 2021." Statista, Statista Inc., 2 Nov 2021, https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
Marketing Interactive, Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021 Statista, https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/ (last visited July 20, 2025)
Leading general retail brands ranked by BrandIndex Index score in Hong Kong as of August 2021 [Graph], Marketing Interactive, November 2, 2021. [Online]. Available: https://www.statista.com/statistics/1345680/hong-kong-general-retail-brands-ranked-by-buzz-score/
