Expected social media usage for holiday shopping in the U.S. in 2024, by generation

Published by Statista Research Department, Mar 11, 2025

Social media use among U.S. American consumers for holiday shopping has become more popular in recent years. In 2024, 20 percent of Gen Z shoppers intended on buying a holiday gift directly on a social media platform.

Expected use of social media to purchase holiday gifts in the United States in 2024, by generational cohort

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Statistic: Expected use of social media to purchase holiday gifts in the United States in 2024, by generational cohort

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Release date

October 2024

Region

United States

Survey time period

Septmber 2024

Number of respondents

3,867 consumers

Age group

18 years and older

Method of interview

Online survey

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Statistics on " Social commerce in the United States "

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Topics

Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesSocial commerceSocial commerce in Europe
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