Although buying via livestream or video has grown in popularity in recent years, adoption in the United States is still limited, regardless of gender and age. According to a 2023 survey, adults between 18 and 34 are the heaviest users of this shopping channel, but less than ten percent use it regularly. On the other hand, almost seven out of ten U.S. users aged 55 and older stated never having shopped via video commerce and had no interest in doing so either.
Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age
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Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age
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eMarketer, & Insider Intelligence. (October 10, 2023). Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1346147/interest-livestream-shopping-us-age-group/
eMarketer, und Insider Intelligence. "Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age." Chart. October 10, 2023. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1346147/interest-livestream-shopping-us-age-group/
eMarketer, Insider Intelligence. (2023). Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1346147/interest-livestream-shopping-us-age-group/
eMarketer, and Insider Intelligence. "Interest in Livestreaming/Video E-commerce in The United States in 2023, by Gender and Age." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1346147/interest-livestream-shopping-us-age-group/
eMarketer & Insider Intelligence, Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age Statista, https://www.statista.com/statistics/1346147/interest-livestream-shopping-us-age-group/ (last visited May 09, 2025)
Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age [Graph], eMarketer, & Insider Intelligence, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1346147/interest-livestream-shopping-us-age-group/
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