Investor interest in sustainable investing in select regions worldwide 2025

The sample includes individual investors from North America, Europe, and the Asia-Pacific (APAC) region, with demographic characteristics such as gender identity, age, and geography aligned with recent census data. In North America, the sample consists of 757 investors, 592 from the U.S., 91 from Canada, and 74 from Mexico, matched to the 2020 census in terms of gender identity, sexual orientation, race and ethnicity, age, and geography. In Europe, 500 investors were surveyed, including 138 from the U.K., 97 from France, 76 from Germany, 65 from Spain, 23 from Sweden, 15 from Denmark, 13 from Norway, 11 each from Ireland and Austria, 16 from Belgium, 19 from the Netherlands, and 16 from Switzerland, with samples matched to each country’s latest census. The APAC region includes 508 investors: 41 from Australia, 51 from Mainland China, 69 from Japan, 76 from India, 40 from Malaysia, 30 from New Zealand, 56 from Singapore, 63 from Taiwan, 48 from Hong Kong SAR, and 34 from the Philippines.