Silk is the most well-known milk alternatives brand in the U.S., with 83 percent brand awareness, followed by Blue Diamond's Almond Breeze and Chobani with 78 and 68 percent brand recognition respectively. Smaller brands like Alpro or Elmhurst find themselves at the other end of the ranking.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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Leading milk alternatives brands ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 17, 2024). Leading milk alternatives brands ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista. "Leading milk alternatives brands ranked by brand awareness in the United States in 2024." Chart. December 17, 2024. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista. (2024). Leading milk alternatives brands ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista. "Leading Milk Alternatives Brands Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 17 Dec 2024, https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Statista, Leading milk alternatives brands ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/ (last visited June 12, 2025)
Leading milk alternatives brands ranked by brand awareness in the United States in 2024 [Graph], Statista, December 17, 2024. [Online]. Available: https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
